Insights for the modern law firm
Practical guides on client intake, follow-up automation, local SEO, and the systems that turn leads into clients.
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9 more reads on practice, intake, and growth
On Intake: A Treatise
The first form is also the first impression.
There is a small, tragic genre of artifact peculiar to the legal profession: the four-page intake form, issued at the moment of greatest hesitation.
The Two-Minute Rule
On responding before the prospect changes their mind.
The prospect filled out the form because, for a brief and rare moment, their pain exceeded their inertia. They will not feel that way again for a week.
Why Spreadsheets Betray the Practitioner
On the limits of the row and the column.
There is a moment, usually around the eightieth row, when the spreadsheet starts lying to the lawyer who built it.
GoHighLevel for the Solo Practitioner
A primer on the platform underneath the workflow.
For a long time, marketing technology built for small firms was either expensive or anemic. GoHighLevel is the rare instance of a stack that is neither.
The Anatomy of a Follow-Up Sequence
Seven touches, in the right order, for a prospect who didn't book.
A prospect who fills out a form and does not respond to the first email has not, in most cases, decided against the firm. They have been distracted.
On Local SEO and the Modern Firm
Your Google Business Profile is your second front door.
A firm's address is no longer the building on Main Street. It is the third result in the local pack of a Google search performed on a phone six hours ago.
The Referral Loop
On building a system that returns clients to the firm.
The strongest pipeline in any practice is the one the firm does not pay for. Referral is more than a marketing channel; it is a measure.
Pricing Confidence
Why fee transparency converts higher-quality leads.
There is a long-standing assumption in the profession that a firm's pricing should be discussed only after the consultation. The reasoning is rarely the real reason.
The Compliance Question
On CRMs, client confidentiality, and the duty of care.
When a partner asks whether a CRM is compliant, what they usually mean is something more specific. Will the firm be embarrassed. Will the bar association call.
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